Where We Started
Before we started working together, the business had almost no presence on Social Media. Instagram, TikTok, and YouTube accounts had yet to be created, while the existing Facebook page had been largely inactive and generated very little engagement.
Our Approach
I wanted to go beyond the basics. Our strategy included:
- Setting up and optimizing Social Media accounts across Instagram, TikTok, Facebook, and YouTube.
- Creating authentic, engaging content that, first and foremost, we liked.
- Building processes for more efficient management of messages and audience interactions.
- Training the team on the day-to-day management of their Social Media profiles.
